South Korean electronics giant founded in 1969 in Suwon, Samsung introduced the Ballie AI companion robot at CES 2020, with updated versions at CES 2024 and 2025. Became the largest shareholder of Rainbow Robotics in 2025, signaling increased commitment to advanced robotics.
Samsung Electronics is a South Korean multinational technology corporation founded in 1969 and one of the world's largest companies by revenue. In robotics, Samsung became the largest shareholder of Rainbow Robotics in late 2024, established a Future Robotics Office, and has developed consumer robots including Ballie and Bot Handy. Samsung integrates robotics into its massive consumer electronics and semiconductor ecosystem.
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RoboticoSamsung Electronics was established on January 13, 1969, in Suwon, South Korea, as the industrial electronics arm of Samsung Group. It grew into a global powerhouse in semiconductors, displays, smartphones, and consumer electronics, with approximately $200 billion in annual revenue.
Samsung's robotics ambitions became public at CES 2019-2020 with Ballie, a rolling AI companion, and Bot Handy, a mobile manipulator. Ballie captured global attention but was significantly redesigned by CES 2024 and had not shipped by CES 2026.
Samsung's most significant robotics move came in December 2024, when it invested KRW 267 billion ($181.6 million) to increase its stake in Rainbow Robotics to 35%, becoming the largest shareholder. Rainbow was incorporated as a Samsung subsidiary, and a Future Robotics Office was established reporting directly to the CEO.
Samsung's strategy combines Rainbow Robotics' hardware expertise with Samsung's AI, semiconductor, and software capabilities to accelerate humanoid robot development for industrial and consumer markets.
