Holiday Robotics is a South Korean physical AI company building dexterous industrial humanoids for manufacturing. Its flagship FRIDAY is a wheeled humanoid designed for repetitive factory work, with high-DoF tactile hands and a focus on affordable deployment alongside people on the production floor.
Holiday Robotics is a physical AI company founded by CEO Song Ki-young, who previously founded industrial AI vision company SUALAB in 2013. The company builds humanoid robots optimized for manufacturing sites with repetitive work, aiming for affordability and practical deployment rather than demo-stage bipedal spectacle. Its flagship FRIDAY pairs a high-DoF upper body and tactile 20-DoF hands with a wheeled base for industrial floors. In July 2026 Holiday Robotics announced a Series A of about KRW 155 billion (roughly US$105M), reported as one of the largest Series A rounds for a Korean startup and among the largest single rounds for a domestic humanoid company. Investors included Stone Bridge Ventures, Atinum Investments, Intervest, Spring Camp, IMM Investment, KB Investment, and others, plus policy banks. The company is preparing commercialization of FRIDAY in H2 2026 with an initial production system of about 100 units per year, scaling toward 1,000 units in 2027, while running closed PoCs in automotive, semiconductor, and logistics settings.
Platform maturity, autonomy stack, and flagship-system specifications in one view.
A concise view of platform maturity and deployment footprint.
Capabilities and model layers highlighted by the company.
Published operating specifications for the lead system.
Holiday Robotics was founded in April 2024 by Song Ki-young, previously founder of industrial AI vision company SUALAB, with a focus on affordable humanoids for real industrial sites.
Holiday Robotics was founded by Song Ki-young, former founder of industrial AI vision company SUALAB, to bring physical AI humanoids into real manufacturing sites.
The company is developing FRIDAY, a wheeled dexterous humanoid optimized for repetitive manufacturing tasks and human-robot collaboration on the factory floor.
July 2026 - Holiday Robotics announced a Series A of about KRW 155 billion (~US$105M), with existing and new Korean VCs plus Korea Development Bank and Industrial Bank of Korea participating.
Commercialization target is the second half of 2026, with plans for ~100 units/year production capacity in 2026 and ~1,000 units/year in 2027, and a longer-term goal of driving unit economics toward roughly KRW 100 million through mass production.
